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Page Zero’s Andrew Goodman Talks PPC Automation at SMX West 2020 in San Jose, CA
Page Zero’s Andrew Goodman is headed back to SMX West in San Jose, CA on Feb. 19, 2020. He’ll be contributing his unique take on the panel PPC Automation: How to Push Forward, and When to Push Back....
View ArticleWrapped: The Science of PPC Parts 1-10
At Page Zero, we know firsthand the amount of scientific experimentation that goes on inside the Google Ads environment. That’s why we created a new 50-part blog series called “The Science of PPC”....
View ArticleWrapped: The Science of PPC Parts 11-20
Since launching The Science of PPC in October 2019, Page Zero founder and president Andrew Goodman has covered a variety of topics with the goal of bringing greater clarity and insight to the...
View Article2020: The Summer E-Commerce Economy that Kept on Churning?
It’s pretty wild right now. A lot of the current economic devastation is real. The world has no shortage of other problems, too. To combat this, governments have injected fiscal stimulus into their...
View ArticleWrapped: The Science of PPC Parts 21-30
Since launching in October 2019, The Science of PPC has covered a variety of paid search topics with the goal of helping marketers elevate their account performance. Led by Page Zero founder and...
View ArticleWrapped: The Science of PPC Parts 31-40
Since launching in the fall of 2019, the first 40 parts of The Science of PPC have covered a variety of paid search topics with the aim of bringing greater clarity and insight to the complicated world...
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The Pandemic Pulled Some Work and Consumer Trends Forward: Here are 3 More...
Work clichés and traditional habits have sure taken a beating since March 2020. Even pre-COVID, many workplaces thrived on a degree of remote work and made use of project tools and videoconferencing...
View ArticleWrapped: The Science of PPC Parts 41-50
Over the course of the series thus far, the Science of PPC has covered the gamut of paid search topics with the goal of sharing expert advice and insight into the ever-changing world of paid search...
View ArticleThe Recession and Advertising: Let’s Talk
We’ve all heard the tantalizing tales of some smarty-pants who snapped up recreational property in Florida and Arizona during the trough in prices following the financial crisis of 2008-2009, or the...
View ArticleCan Microsoft’s AI Ambitions Finally Challenge Google’s Dominance in Search...
Microsoft just posted its prospective view on its emerging AI technologies and how users might engage with them in the ordinary course of Bing Search, and so on. There’s a hopeful view out there that,...
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